SEASON 5

Coming Soon

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One exhibition, 12 artists, 28 days and thousands of billboards and digital screens…

#TheGalleryS5

It’s Not Easy Being Green

Season 5: Live from 7 October (UK) and 14 October (Brazil)

A green shipping container with "EVERGREEN" in bold white letters sits against a clear blue sky, surrounded by overgrown grass, conveying a rustic and industrial feel.

Evergreen (2022)

Arnolt Smead

A bird carcass lies on sandy ground. Its faded feathers frame the exposed bones and bright plastic debris embedded in its remains.

CF000478, Unaltered Remains of a Laysan Albatross Fledgling, Midway Island (2009)

Chris Jordan

An older woman with long white hair holds a colourful banner reading "defend mother earth" against a grey wall. The banner is white cloth with patchwork lettering created from various scraps of patterned fabric.

DEFEND MOTHER EARTH (2023)

Hannah Starkey

Vertical stripes transition from deep blue to red, representing global temperature changes from 1850 to 2024. The tone shifts from cool on the left to warm on the right.

Warming Stripes (2025)

Prof. Ed Hawkins, National Centre for Atmospheric Science, University of Reading

An aerial view of an enormous footprint shaped sculpture which has been formed out of soil. Surrounded by the lush vegetation and rocky terrain, the footprint dwarfs the nearby forest.

Footprint (2022)

The Krank

A winding trail of fire cuts through a darkened forest landscape. Fierce flames and thick smoke rise into the night sky.

Untitled from the series Nature-Nature (2023)

Deepak Kathait

Two portraits of climate activists Josimara Bar and Marcus Decker have been grown out of grass. Each face is shaped using different shades of grass, with the word "PROTECTOR" appearing either above or below each portrait.

PROTECTOR (2025)

Ackroyd & Harvey

A woman in a white headscarf and red clothing walks through a vast landfill. She carries a bag and looks into the distance where smoke rises from piles of debris. There is waste as far as the eye can see.

Grace on Waste (2024)

Muhammad Amdad Hossain

A small boat drifts alone in the middle of a vast, grey ocean. Two trees are growing precariously from inside the boat. The sky is cloudy as if a storm approaches.

Heritage (2007)

Thiago Rocha Pitta

Hospital room with a single bed, white linens and a drip stand holding a fibrous green fluid. Sunlight filters through the sheer curtains making the contents of the drip appear murky and mysterious.

ESSENTIAL GREEN (2025)

Vanessa Wagneur

A man walks barefoot on red soil holding a plant seedling with both hands. He is wearing a respirator mask with a hose is attached to the plant. The scene is warm, arid and hazy.

Nature Cries for Help (2019)

Venâncio Evensen Ulombe

A digital sign reading "WE ARE THE ASTEROID" is set on grass near a river. Background shows a Staten Island Ferry and New York City skyline. The image is split into 3 parts, the foreground is grass, the middle sliver is the river and the background is the sky.

WE ARE THE ASTEROID (2025)

Justin Brice Guariglia

Artist Úyra Sodoma stands in a vast field of purple wildflowers and tall grass. Painted head to toe in red, she holds up a bouquet of flowers which obscure her face. Beneath pink clouds, her left hand is raised, fingers open, conveying a silent call out.

Florescer (Bloom) (2021)

Uýra Sodoma

A figure with a globe for a head, who is dressed in vibrant African fabrics, pushes a wooden wheelbarrow. The wheelbarrow is heaped with a towering, gravity-defying mass of colourful fruits and vegetables.

Food Man (2021)

Yinka Shonibare CBE RA

Marulho (Sea Surge) (2024)

Olinda Tupinambá

A translucent plastic bag floats underwater, illuminated by sunlight. The underwater background shows the barren sea floor. Overlayed is bold white text reading "BIG FISH, LITTLE FISH, PLASTIC BAG."

Eat, Sleep, Pollute, Repeat (2018)

Hayden Kays

Evergreen (2022)

Arnolt Smead

CF000478, Unaltered Remains of a Laysan Albatross Fledgling, Midway Island (2009)

Chris Jordan

Defend Mother Earth (2023)

Hannah Starkey

Warming Stripes (2025)

Prof. Ed Hawkins, National Centre for Atmospheric Science, University of Reading

Footprint (2022)

The Krank

Untitled from the series Nature-Nature (2023)

Deepak Kathait

PROTECTOR (2025)

Ackroyd & Harvey

Grace on Waste (2024)

Muhammad Amdad Hossain.

Heritage (2008)

Thiago Rocha Pitta

ESSENTIAL GREEN (2025)

Vanessa Wagneur

Nature Cries for Help (2019)

Venâncio Evensen Ulombe

WE ARE THE ASTEROID (2025)

Justin Brice Guariglia

Florescer (Bloom) (2021

Uýra Sodoma

Food Man (2021)

Yinka Shonibare

Marulho (Sea Surge) (2024)

Olinda Tupinambá

Eat, Sleep, Pollute, Repeat (2018)

Hayden Kays

16 works by international artists explore the theme:

IT’S NOT EASY BEING GREEN

Artwork from Hannah Starkey, Uýra Sodoma, Deepak Kathait, Justin Brice Guariglia and Hayden Kays. The Gallery, Season 5, 2025. Mockup produced by Artichoke_BUILDHOLLYWOOD, Canary Wharf.jpg

“With this season of The Gallery, we’re working with artists to take on the climate crisis, one of the most urgent issues of our time, and they’ve responded with imagination, urgency and nuance. Whether it’s rage, resilience, irony or sorrow, each work offers a distinct perspective that brings us closer to understanding this complex, global challenge. I’m excited and energised to see these vital works out in the world, in the public realm where they belong, sparking conversation and provoking thought in everyday spaces.” – Bakul Patki, Exhibition Curator.

It’s Not Easy Being Green will be displayed on thousands of outdoor billboards and digital screens across the UK and Brazil this autumn as part of the British Council’s UK/Brazil Season of Culture with Instituto Guimarães Rosa.

Curated by Bakul Patki, the exhibition will bring an artists’-eye view to the climate crisis debate and will reach millions of people.

It’s Not Easy Being Green features works by Justin Brice Guariglia, Ackroyd & Harvey, Ed Hawkins, Muhammad Amdad Hossain, Chris Jordan, Deepak Kathait, Hayden Kays, The Krank, Thiago Rocha Pitta, Yinka Shonibare CBE RA, Arnolt Smead, Uýra Sodoma, Hannah Starkey, Olinda Tupinambá, Venâncio Evensen Ulombe, and Vanessa Wagneur.

The commissioned artworks are all part of The Gallery, a cultural institution conceived by Artichoke, in collaboration with public artist Martin Firrell, that aims to challenge traditional models of viewing art, by bringing it to the public. The Gallery is the result of a unique partnership with the UK advertising industry including the industry leaders, Bauer Media Outdoor, JCDecaux and Alight Media.

Our mission is to make art accessible through bold and unafraid exhibitions that appear as part of people’s daily lives.

About It's Not Easy Being Green

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A bus shelter digital screen showing artwork. Artist Úyra Sodoma stands in a vast field of purple wildflowers and tall grass. Painted head to toe in red, she holds up a bouquet of flowers which obscure her face. Beneath pink clouds, her left hand is raised, fingers open, conveying a silent call out. — Florescer (Bloom) (2021), Uýra Sodoma. The Gallery, Season 5, 2025. Produced by Artichoke. Launch event UK, 6 Oct 2025. Shoreditch Central St. Photo by Yves Salmon

For Season 3 of The Gallery, we have invited 11 artists from four continents to share their unique perspectives.

Whether by subverting imagery traditionally used to keep people out, or using AI to explore people’s presumptions of identity, each artist speaks profoundly to this question, ‘No But Where Are You Really From?’. In bringing these works together, and challenging the viewer to consider and reconsider the experiences of others, I hope we’re able to stimulate conversation, shift perspectives and, ultimately, inspire empathy.

Bakul Patki, Curator, Season 4

Curator of Season 3 of The Gallery

ACTIVATE THE SECTION BELOW IF THE SEASON APPLICATIONS ARE CLOSED

DISABLE THE OTHER SECTIONS

No But Where Are You Really From?

Opens 4 Sept

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ACTIVATE THE SECTION BELOW IF IT’S OPEN CALL

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SEASON 4

Artist Open Call

Theme:

A REAL WOMAN

deadline:

23:59 GMT, Sunday 4 February 2024

APPLY NOW

SEASON 4

Coming Soon

Theme:

A REAL WOMAN

OPENS:

15 July 2024

Welcome to The Gallery

The Gallery is an open and inclusive institution. It’s a gallery without walls which empowers everyone to engage with art. Explore the previous Seasons in our Archive.

The Gallery is on the street and in your face, without walls and with plenty of attitude.

About The Gallery

DISABLE THE SECTION BELOW NEW SEASON COMING SOON

One exhibition, 11 artists, 28 days and thousands of billboards and digital screens across the UK…

https://www.youtube.com/watch?v=6wftXi_kqJ0

11 artists respond to the question:

NO BUT WHERE ARE YOU REALLY FROM?

We live in a globalised world of international travel and mass migration

Over the centuries, peoples, animals, plants and pathogens have continuously crisscrossed the Earth’s oceans and continents. So, what part does place still play in identity? Curated by Bakul Patki, Season 3 of The Gallery presents the response of 11 international artists to the question, No But Where Are You Really From?.

From 4 September 2023, 11 powerful artworks were exhibited on thousands of outdoor billboards and digital screens across the four nations of the UK. Season 3 was also displayed for the public to view for free at The Truman Brewery in London along with a retrospective of Seasons 1 and 2. The commissioned artworks are all part of The Gallery, a cultural institution conceived by Artichoke, in collaboration with public artist Martin Firrell, that aims to challenge traditional models of viewing art, by bringing it to you. The Gallery is the result of a unique partnership with the UK advertising industry including the industry leaders, Clear Channel, JCDecaux and Alight Media

Our mission is to make art accessible through bold and unafraid exhibitions that appear as part of people’s daily lives.

*The term Out-of-Home refers to any visual advertising media found outside of the home, including on-street billboards, digital screens, bus-shelters and train stations.

About Season 3